

February 25 2021
The Institut National des Métiers d'Art (French National Institute of the Crafts Industry- INMA) and EM Normandie Business School join forces to train the top managers of the future the French way
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Since September 2020, students on the new MSc® Marketing and Digital in Luxury and Lifestyle programme at EM Normandie, accredited by the Conférence des Grandes Ecoles, have been lucky enough to share in the unique and invaluable expertise of the INMA in the craft and living heritage sector. Future graduates are taught and trained in the economic and professional challenges faced by this special industry by its most iconic players, as they are immersed behind the scenes of companies with the French “savoir-faire”.