The agricultural world has faced radical changes for several years, such as globalisation, crises, ecology and public health stakes or even digitalisation, which modifies the way farmers operate their business. Multiple entrepreneurial models have thus emerged (growth by volume, niche strategy, diversification, internationalisation, collaborative economy, …), some of which resulted in a radical shift away from traditional approaches.
EM Normandie has partnered with Cerfrance, Crédit Mutuel Normandie, Groupama Centre Manche and Chambre Régionale d’Agriculture de Normandie to launch in October 2018 the Research Chair in « Entrepreneurial Models in Agriculture » (MEA), whose mission is to explore these new farming business models and to promote them known from students and the general public.
The agricultural world, a land of entrepreneurs
These entrepreneurial models bring the farm closer to the traditional business as taught in business schools and confirm that, far from stereotypes, the agricultural world is indeed a land of entrepreneurs with a capital "S". Under these circumstances, by creating the "Entrepreneurial Models in Agriculture" chair, EM Normandie wishes to explore (as a research organisation) and disseminate (as a training organisation) these entrepreneurial models. It is also an opportunity for it to strengthen its regional roots and spread the entrepreneurial spirit of farmers beyond the borders of Normandy and France.