Etudier en france en école de commerce

Master in Management - Year 5 specialisations

Choose your M2 specialization from one of the 18 offered, both initial and work-study

Presentation

The M2 year of the Master in Management (Programme Grande Ecole) is the year of specialisation and preparation for your future profession. Choose one of the 18 majors offers, both full time and work-study, work on concrete company missions and challenges, and punctuate your training with an internship to enter the job market either in France or abroad.

Depending on the Track you choose, you can also complete your M2 year in a partner university and obtain a double degree at the end of the year.

The M2 majors

Depending on your choice of Track, you can select betwwen 18 majors in M2, 9 of which are taught 100% in English.

Specialisations taught in French
Audit and Corporate Finance
Spécialisation ouverte à l'alternance

Available in Work-Study  | Le Havre Campus

The Year 5 Audit and Corporate Finance prepares students for operational positions in Auditing, Management Control, Banking and Finance.

Programme

  • Finance and Accounting
  • Financial Analysis and Assessment
  • Economics
  • Management and Information Systems
  • Management and Management Controlling
  • Auditing
  • Business English

Professional Experience

Standard Track Cooperative Track

Business Plan Seminar

Business Plan Challenge

Business game

6-month internship in France or abroad + thesis

2 to 3 weeks per month, alternating with school courses.

+ Professional Development through the Career Path scheme (MBTI Test, Individual Coaching …)

This degree validates 3 exams of the Diplôme Supérieur de Comptabilité et Gestion (DSCG): Finance (U2), Oral Test in Economics partially administered in English (U6) and Professional Relations (U7).

Careers

  • Management Controller
  • Chartered Accountant
  • Auditor
  • Financial Auditor
  • Risk Manager
  • Treasurer
  • Accounts Manager
  • Financial Manager
Digital Entrepreneurship
Spécialisation ouverte à l'alternance

Available in Work-Study  | Caen Campus

The Year 5 Digital Entrepreneurship forms "T-Shaped" profiles that are both generalists AND specialists. It combines a broad knowledge of business / E-business and E-marketing / commercial practices by integrating new business models such as DNVB. It allows you to specialize in the digital dimension, computer and graphic techniques with among others: online project management, referencing, community management, growth hacking... 

Programme

  • Digital devlopment
  • Start business
  • Digital marketing
  • Project Management
  • Entrepreneurship

Professional Experience

Standard Track Cooperative Track

In-company Consulting Project

6-month internship in France or abroad + thesis

3 weeks per month, alternating with school courses.

+ Professional Development through the Career Path scheme (MBTI Test, Individual Coaching …)

Careers

  • Webmarketer
  • Community manager
  • Head of Mobile Strategy
  • E-commerce Manager
  • Digital brand manager
  • Growth hacker
  • Digital/Digital Profit Center Manager
  • Digital Marketing Manager
Information Systems Management
Spécialisation ouverte à l'alternance

Available in Work-Study  | Caen Campus

The Year 5 Information Systems Management trains experts in Information Systems Management in mastery of both the management of new technologies and  Process and Human Resource management. 

Programme

  • Information Systems Strategy
  • Information Systems Management 
  • IS Architecture and Applications 
  • Occupations and IS  
  • Personal Development
  • Research Methodology

Professional Experience

Standard Track Cooperative Track

Challenge and In-company Consulting Projects

6-month Internship in France or abroad + thesis

Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Information Systems Directorate
  • IT Project Manager
  • Systems Planner - IS Architect, functional
  • Director of Infrastructure and IT Production
  • Application Systems Manager: Application Domain Manager, Application Manager, Application
  • Group Manager
  • Business Analyst in IT
  • Business Intelligence Analyst
  • Data Base Management
  • Cybersecurity Consultant 
  • Information System Consultant 
  • Project integrator
  • Account relations management
Marketing, Communication and Agrifood Engineering

In partnership with Rouen UniLaSalle Campus

The Year 5 Marketing, Communication and Agrifood Engineering trains senior executives for the Agrifood industry (processing industries, distributors, etc.) 

Programme

  • Soft skills & Further Knowledge 
  • New Food Consumption Behaviours: stakes and analyses
  • Online/ Offline Communication Strategies
  • Agrifood Products Marketing and Retail 
  • Agrifood Innovation Techniques 
  • Mark’eating™ Project
  • In-company missions

Professional Experience

  • 1 serious game
  • 1 In-company Consulting Project
  • 1 In-company Challenge
  • 1 six-month Internship

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Brand Manager
  • Category Manager
  • Head of Cross-channel Marketing
  • Head of Operational Marketing and Communication 
  • Social Media Marketing Manager
  • Head of Development
  • Communication Manager, Project Manager, Trade Marketing
Supply Chain, Logistics and Innovations

Open specialisation exclusively on the classic course | Le Havre Campus

The Year 5 Supply Chain, Logistics and Innovations trains experts capable of managing global supply chains by value, implementing efficient logistics strategies and managing international flows in the face of technological and managerial innovations. 

Programme

  • Logistics
  • Operations management
  • Logistics performance
  • International logistics
  • Supply chain management

Professional Experience

  • 2 Challenges
  • Visit of the Port of Le Havre
  • SAP project
  • 6-month internship in France or abroad

+ Professional development as part of the Career Path Scheme (MBTI test, individual coaching ...)

Careers

  • Supply Chain Manager
  • Head of Industrial Operations
  • Flow manager
  • Buyer
  • Logistics Project Manager
  • Digital Innovation Manager
Territorial Development Str@tegy
Spécialisation ouverte à l'alternance

 Offered exclusively as a Cooperative Track | Caen Campus

The Year 5 Territorial Development Str@tegy is only offered as a Cooperative Track through a Professionalisation Contract or a Cooperative Agreement. It trains local development specialists to serve companies and territories. 

Programme

  • Territory Tools and Analysis  
  • Development Strategies and Policies 
  • Transitions, Sustainability and Territories 
  • Business Organisations, Economic Development and Territories 
  • Professional Competencies 

Professional Experience

Cooperative Track

Period in the host organisation + Lectures on campus from October to late April, then full-time in the company until the end of the contract.

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Career

  • Economic Development Manager
  • Business Creation and Development Officer
  • Economic and territorial developer
  • Territorial Business Engineer
  • Project manager in local development
  • Economic, urban and sustainable development project manager
  • Territorial Development Officer
  • Lobbyist
Digital Strategy and Innovation
Spécialisation ouverte à l'alternance

Available in Work-Study  | Paris Campus

The Year 5 Digital Strategy and Innovation prepares for the new challenges raised by the Digital Transformation.  It caters for students who wish to have a professional career in this environment and succeed with utmost efficiency. 

Programme

  • Understanding the Digital Transformation
  • Data Management & Analysis
  • Digital Marketing
  • Digital Project Management
  • Thesis

Professional Experience

Standard Track Cooperative Track

4 missions of 5 weeks reflecting the program's areas of specialization

6-month Internship in France or abroad

In-company period 3 weeks per month alternating with school courses

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Digital Transformation Consultant
  • Digital Strategy Consultant
  • Consultant SEA, SEO project manager
  • Consultant social media, Influence marketing manager
  • Acquisition Manager
  • Digital Marketing Manager
  • Digital ecosystem manager
  • Digital Project Manager
  • E-commerce Project Manager
  • E-business project manager 
  • Product owner
  • Product Specialist & Store Coordinator
  • Performance Marketing Manager
  • Analytics & Optimization Analyst
  • Junior business analyst
  • International CRM Project Manager
  • Key account manager, Business developer
Marketing Strategy & Business Development
Spécialisation ouverte à l'alternance

Available in Work-Study  | Le Havre Campus

The Year 5 Marketing Strategy & Business Development trains students for positions in Marketing, Multi-Channel Marketing, Communication and Sales.

Programme

  • Personal Development
  • Negotiation and Sales Techniques
  • Marketing and Sales Strategy
  • International Sales Development    
  • Customer Relation and e-Marketing 
  • Job Seeking Techniques
  • Sales Team Management 
  • Retail and Brand Management 
  • CSR
  • E-marketing Project and Customer Relation Management
  • English
  • Thesis

Professional Experience

Standard Track Cooperative Track

Marketing and Sales Strategy Consulting Project 

Sales Development Challenge (1st semester) and Communication Challenge (2nd semester)

6-month Internship in France or abroad + Thesis

In-company period 3 weeks per month alternating with school courses from September to April. Then, full time in the company until the end of the contract.

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Head of Sales 
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Webmarketing 
  • Shop Department Head
  • POS Head
HR Manager
Spécialisation ouverte à l'alternance

Available in Work-Study  | Paris Campus

The Year 5 HR Manager aims to give students those competencies required to help their team members move on, to contribute to the success of the company/employee pair (through employability and competencies) and to create the conditions for a work organisation which develops individual competencies. 

Programme

  • Principles of HR
  • Understanding the Human Aspect in Organisations  
  • Managing Professional Relations
  • Interpersonal Relationships at Work 
  • Competencies Management.
  • Competency Management by Work Organisations in France 
  • International Competency Management 
  • Strategic Steering of the HR Function 

Professional Experience

Standard Track Cooperative Track

In-company Consulting Projects

HR Contest

6-month Internship in France or abroad  + thesis

2 In-company missions of 9 weeks

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Recruitment Officer / Recruitment Manager
  • Training Officer / Training Manager
  • Responsible for the management of Jobs and Skills
  • Talent acquisition specialist
  • Managing skills
  • Organizational Change Manager
  • Diversity Manager

Specialisations taught in English

Students participating in these programs with our partners will have 2 opportunities:

  • Aim for the Master in Management at EM Normandie only
  • Obtain the Master in Management and the MSc or MS double-diploma
Artificial Intelligence for Marketing Strategy

Paris Campus

The Year 5 Artificial Intelligence for Marketing Strategy uses AI in a marketing context to improve a company's decision-making process and performance.

Programme

  • Cultural Integration Workshop
  • Operational Marketing Concepts
  • Strategic Marketing Principles
  • Global Leadership
  • Web Project Management
  • Data Privacy
  • Mathematics for Data Science
  • Python & Algorithm Workshop
  • Computer Science
  • Ethics of Artificial Intelligence
  • Data Visualization
  • Deep Learning
  • Machine Learning
  • Augmented and Virtual Reality
  • User Experience and Bots
  • SEA, SEO
  • Digital Public Relations
  • Computer Vision and Image Analysis

Professional Experience

  • Study trip in Dublin, with a 10-day visit to companies
  • 6 month internship
  • Thesis

Careers

  • Data Analyst
  • Data Strategist
  • Data Planner
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in marketing analysis/ marketing research/CRM/ credit analysis
  • Business Data Analyst
Banking, Finance and FinTech

Oxford Campus

The Year 5 Banking, Finance and FinTech trains executives with a strong financial culture, who understand the new entrants in this sector.  

Programme

  • Accounting & Finance
  • Banking 
  • Information System & Tools
  • Entrepreneurship & Management
  • Auditing
  • FinTech
  • Internship
  • Thesis

Professional Experience

  • 1 Challenge 
  • 1 6-month Internship + Thesis

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • On-line Client Adviser
  • Strategic Analyst
  • Business Developer Web
  • Project Manager 
     
International Marketing and Business Development

Caen Campus

The Year 5 International Marketing and Business Development aims to develop your competencies, knowledge and qualities required for Marketing and Negotiation functions in an international environment with pronounced cultural differences.  

Programme

  • International Business Environment
  • Marketing in Cross-Cultural Context
  • Negotiation in Cross-Cultural Context
  • Intercultural issues in Human Interaction
  • Region Specific Issues. (Options: Asia Pacific, North America, South America, Russia, Africa ...)
  • Induction seminar
  • Career Management
  • Foreign Language: French
  • Methodology

Professional Experience

  • 1 In-company Consulting Project  
  • 1 Challenge 
  • 1 six-month Internship + Thesis

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Export/Import
International Business

Le Havre Campus

The Year 5 International Business trains executives who can work in an international environment with a wider mindset in various areas such as Management, Finance, Marketing, Human Resources, etc.  

Programme

  • Cross-cultural Management
  • Global Marketing
  • Global Finance
  • International Human Resources
  • International Sustainable Development
  • International Operations Management
  • International Project Management and Risk Management
  • International Business in Practice
  • International Business Law
  • Global Political Economics
  • Strategic Management
  • Research Methods
  • Seminars with Professionals
  • Career Management

Professional Experience

  • 2 Challenges
  • 1 6-month Internship in France or abroad + 1 Thesis

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Product Manager
  • Marketing and e-commerce coordinator
  • Product Support Specialist
  • Sales Director
  • Import-export manager
  • International Marketing Director
International Events Management

Paris Campus

The Events Industry is a dynamic and fast-growing sector that requires a specific knowledge in the Events environment, Project Management, Marketing and Financial aspects in order to be successful.

The Year 5 International Events Management Programme enables students to acquire the theoretical knowledge, field expertise and competencies required to take up positions in the Events sector in France or abroad.

Learning Objectives

  • Understand the events environment and its challenges
  • Identify the role of events in the marketing mix
  • Implement the stages in the management of an event project 
  • Develop key soft skills to thrive in events management 
  • Extend your expertise by putting in practice the knowledge

Programme

  • Challenges of the international event industry
  • Event marketing
  • Management of international event projects
  • Responses to calls for tenders
  • Risk management in the event industry
  • Partnership, sponsoring and patronage in international events
  • Intercultural management
  • Sustainable development and events
  • Thesis

Professional Experience

  • 1 in-company mission
  • 2 challenges
  • 2 learning expedition (1 week each) in Paris and Las Vegas.
  • 1 internship in France or aboard + thesis

Careers

  • Head of Events Projects in Agencies, Hotels, Convention Centres 
  • Events Communication Executive 
  • Head of Media Relations
  • Customer Manager - Business Developer
     
International Logistics and Port Management
Spécialisation ouverte à l'alternance

Available in Work-Study  | Le Havre Campus

The Year 5 International Logistics and Port Management aims to developstudents’ expertise in all occupations linked to the global management of logistics flows and port operations. 

Programme

  • Basics of Logistics
  • Basics of Operations Management
  • Logistics Performance
  • Techniques and Methods 
  • Transport Modes 
  • International Trade 
  • Humanitarian and Distribution Management
  • Thesis

Professional Experience

  • 1 serious gamet
  • 2 Challenges in Logistics Flows Modelling and Optimisation 
  • 1 x 6-month Internship in France or abroad + Thesis
  • 1 SAP project

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Head of Logistics Operations 
  • Head of Logistics Flows
  • Logistics Analyst
  • Head of Logistics Project
  • Logistics Services Buyer
  • Head of Distribution/Warehousing
  • Logistics Operations Controller 
  • Logistics Consultant
  • International Transport Organiser
  • Head of Port Platform 
Supply Chain Management
Spécialisation ouverte à l'alternance

Available in Work-Study  | Le Havre Campus

The Year 5 Supply Chain Management trains managers who can redesign physical and information flows in order to implement the best strategy. 

Programme

  • Basics of Logistics
  • Basics of Operations Management
  • Logistics Performance
  • Techniques and Methods 
  • Transport Modes 
  • International Trade 
  • Humanitarian and Distribution Management
  • Thesis

Professional Experiences

  • 1 In-company Consulting Project
  • 1 Challenge: Designing and Optimising a Supply Chain
  • 1 x 6-month Internship in France or abroad + Thesis
  • 1 SAP project

+ Professional Development through the Career Path Scheme (MBTI Test, Individual Coaching …)

Careers

  • Supply Chain Manager
  • Head of Industrial Operations 
  • Head of Planning and Scheduling
  • Head of Procurement
  • Head of Logistics Flows
  • Product Manager
  • Industrial Buyer
  • Supply Chain Controller
Digital Marketing in Luxury and Lifestyle

Paris Campus

The Year 5 Digital Marketing in Luxury and Lifestyle trains marketing and digital marketing executives in all areas of the luxury and lifestyle sector (from fashion to perfumes, luxury hotels and gourmet cuisine).

Programme

  • Personal and professional branding
  • History and sociology of luxury
  • Marketing in luxury
  • Digital marketing in luxury
  • Ressources humaines

Professional Experience

  • 1 project to create a strategy for the diversification of a luxury brand
  • 1 project to create a digital strategy for a luxury brand
  • 1 "net-chandising" project
  • 1 "D to I challenge"
  • 1 challenge "Design and optimization of a supply chain".
  • 1 internship of 6 months in France or abroad + thesis

Careers

  • Product manager
  • Brand manager
  • Digital marketing manager
  • Customer experience manager
  • Events manager
  • CRM manager
  • Category manager (eCommerce)
  • Traffic manager
  • eCommerce manager
  • Community manager
Financial Data Management

 

Spécialisation ouverte à l'alternance

Available in Work-Study  | Caen Campus

The Year 5 Financial Data Management trains students in expertise in finance, database management and predictive tools, as well as in leading multidisciplinary teams. 

Programme

  • Data governance and architecture
  • Preparing financial datat
  • Financial strategy
  • Financial communications and management
  • Academic and professional knowledge
  • Professional skills
  • Decision-making and predictive tools
  • Financial mechanisms and strategy
  • Performance modelling
  • Professional skills

Professional Experience

Standard Track Cooperative Track

1 mission with a company

1 tutored project

2 missions in companies

1 internship of 6 months in France or abroad + thesis

Period in the company 3 weeks per month alternating with classes at the school.

Careers

  • Junior Finance Executive
  • Cash Manager
  • Credit Manager
  • Performance Manager
  • Head of Financial Communication
  • Risk Manager

Specialisations with our partners

Students taking these programmes with our partners may acquire:  

  • EM Normandie's Master in Management only,
  • Or a double degree, EM Normandie's Master in Management and our partners’ MSc MS *

* All the local degree requirements will have to be fulfilled, EM Normandie's tuition fee for the M2 year paid out together with a €2,000 supplement paid directly to the partner.  Students will then be awarded the two degrees. 
 

Wine Management

Dijon Campus - Burgundy School of Business

Taught in english

The MSc Wine Management is geared towards recent graduates and students who wish to start a career in wine management but have no specific prior experience in the wine industry.

Programme

  • Course in Wine Basics 
  • Wine Management Courses
  • Practical Approach Courses

Careers

  • Brand Manager
  • Import-export Manager
  • Sales Executive or Commercial Agent
  • Administration and Finance Manager
  • Communication Manager
  • Public Relations Manager
Management of cultural entreprises and creative industries

Paris Campus - BSB Burgundy School of Business

The MS Management of cultural entreprises and creative industries trains professionals to serve designers and their works to support them during funding, production, circulation and mediation phases.  

Programme

  • Structures, Strategies and Sectoral Occupations
  • Contracts for Culture and Creative Industries 
  • Marketing & Communication in Fine Arts and Culture
  • Cultural Projects Engineering
  • Budget and Financial Management
  • Entrepreneurship for Creative and Cultural Industries 
  • Management of organisations and projects for Cultural and Creative Industries 
  • European and International Cultural Issues 
  • Political and Institutional Environment for cultural and Creative Organisations
  • Legal Structures for Cultural and Creative Organisations  
  • Technologies, Production Processes and Cultural Promotion
  • Private Partnerships, Sponsoring and Fundraising 
  • Upgrading Intercultural Communication in English
  • Professional Project and Personal Development
  • Methods and Practices for the In-company Consulting Project and the Professional Thesis  

Professional Experience

  • 4-day European Seminar in Cultural Management  
  • 4 to 6-month Professional Consulting Project  
  • Professional Thesis

Careers

  • Management Consultant
  • Head of Media Relations
  • Sales Promotion
  • Assistant to Senior Management
  • Artistic Coordinator 
     

The ATRIUM specialisations

ATRIUM is an exchange scheme for M2 level students between EM Normandie and the University of Caen Normandy. It allows students from EM Normandie to follow their M2 year in a component of the IAE of the University of Caen Normandy.

At the end of the year, you can obtain two diplomas:

  • The degree from the university component
  • EM Normandie's Master in Management diploma
M2 Asset Management Risk Control and Compliance
M2 Solidarity Economy Management
M2 Engineering and Expertise in Local Social Policies
M1-M2 Accounting, Control and Audit
M2 Consulting and Research
M2 Management and International Trade - International Development of SMEs
M2 Management and International Trade - American and French Track