Since 2016 : Professor in Marketing - EM Normandie
2013 - 2016 : Assistant professor of marketing, University of Southern Denmark (Campus Esbjerg)
2012-2013 : Postdoctoral researcher, University of Cologne, Germany
2007 - 2012 : Research assistant & doctoral student, University of Cologne, Germany
2005 - 2006 : Graduate teaching assistant & grading assistant, Lund University (Campus Helsingborg), Sweden
2004 - 2007 : Graduate teaching assistant & grading assistant,University of Hamburg, Germany
2007 - 2013 : Academic Center for Brand Management and Marketing (ZMM), Hamburg - Germany
Year of publication
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2
Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L (forthcoming), 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2
Hofmann, J, Schnitta, O, Johnen, M & Kottermann, P 2019, ‘Talent or popularity: What drives market value and brand image for human brands?’, Journal of Business Research. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3
Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A; ABS 4
Gundlach, H & Hofmann, J 2019, Information Search. Behavioural Economies. Relevance Decisions. To what extent do machine algorithms of Internet intermediaries replace the opinions of journalist in consumers' relevance assessment of information and formation of opinion?', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.
Hofmann, J 2019, ‘What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers’, EMAC 48th Annual Conference, Hamburg, Germany, May 28-June, 1.
Schulz, P, Clement, M, Burmester, A & Hofmann, J 2019, ‘The role of professional critics for product success – a meta-analysis', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.
Clement, M, Schulz, P, Burmester, A & Hofmann, J 2018, 'The impact of critical reviews on the success of digital entertainment products', BI-Journal of the Academy of Marketing Science Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses, Oslo, Norway, June, 3-5