Julian HOFMANN
Academic Director of Graduate Program International Business - Associate Professor in Marketing
Discipline department
Marketing
Teaching area
Customer relations
International Marketing
Marketing
Marketing Introduction
Bio
Professor in Marketing at EM Normandy since 2016. He is a doctor in Management Sciences. He conducts research in the field of brands and is interested in studying the impact of stars on the success of a film.
Degrees
December 2012 Ph.D in Marketing - University of Cologne - Germany
Professional experience
Since 2016 : Professor in Marketing - EM Normandie
2013 - 2016 : Assistant professor of marketing, University of Southern Denmark (Campus Esbjerg)
2012-2013 : Postdoctoral researcher, University of Cologne, Germany
2007 - 2012 : Research assistant & doctoral student, University of Cologne, Germany
2005 - 2006 : Graduate teaching assistant & grading assistant, Lund University (Campus Helsingborg), Sweden
2004 - 2007 : Graduate teaching assistant & grading assistant,University of Hamburg, Germany
2007 - 2013 : Academic Center for Brand Management and Marketing (ZMM), Hamburg - Germany
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Publications
Publications
Year of publication
Type
Hofmann, J 2012, 'Essays on Human Brands and Meta-Analysis in Marketing', Ph.D. in Management, Université de Cologne (Allemagne)
2012
PhD Dissertation / Accreditation to Supervise Management Research
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2
2019
Academic articles
Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L (forthcoming), 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2
2019
Academic articles
Hofmann, J, Schnitta, O, Johnen, M & Kottermann, P 2019, ‘Talent or popularity: What drives market value and brand image for human brands?’, Journal of Business Research. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3
2019
Academic articles
Hofmann, J, Clément, M, Völckner, F & Hennig-Thurau, T 2017, 'Empirical Generalizations on the Impact of Stars on the Economic Success of Movies', International Journal of Research in Marketing, vol. 39, no. 2, pp.442-461, June.; CNRS: 2; FNEGE: 1; HCERES: A; ABS 4
2017
Academic articles
Volckner, F & Hofmann, J 2007, 'The price-perceived quality relationship: A meta-analytic review and assessment of its determinants', Marketing Letters, vol. 18, no. 3, pp.181-196; CNRS: 2
2007
Academic articles
Gundlach, H & Hofmann, J 2019, Information Search. Behavioural Economies. Relevance Decisions. To what extent do machine algorithms of Internet intermediaries replace the opinions of journalist in consumers' relevance assessment of information and formation of opinion?', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.
2019
Academic communications
Hofmann, J 2019, ‘What influences the success of visitor attractions? A meta-analytic review of visitor satisfaction drivers’, EMAC 48th Annual Conference, Hamburg, Germany, May 28-June, 1.
2019
Academic communications
Schulz, P, Clement, M, Burmester, A & Hofmann, J 2019, ‘The role of professional critics for product success – a meta-analysis', 2019 Annual Conference of the European Media Management Association, Limassol, Cyprus, June 5-7.
2019
Academic communications
Clement, M, Schulz, P, Burmester, A & Hofmann, J 2018, 'The impact of critical reviews on the success of digital entertainment products', BI-Journal of the Academy of Marketing Science Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses, Oslo, Norway, June, 3-5
2018
Academic communications