MS Marketing, communication et ingénierie des produits agroalimentaires

MS Marketing, Communication and Agrifood Engineering

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
This programme in Agri-food marketing trains executives to meet the industry's development challenges
3rd in the Eduniveral Ranking
UniLaSalle Campus atMont-Saint-Aignan near Rouen

Language(s)

Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé

Presentation

ms marketing communication et ingénierie des produits agroalimentaires

This MS Marketing, Communication and Agrifood Engineering programme has been designed for and with agri-food industry organisations. Based on field learning pedagogy, the aim is to give future executives in this field dual skills, in Marketing and Techniques, which are essential to meet the challenges of the Agri-food business, and to train decision makers for tomorrow who will be inspired, engaged, socially minded and innovative

MS Marketing, communication et ingénierie des produits agroalimentaires

Learning Objectives

  • Acquisition of multidisciplinary skills (management, marketing, communication, agri-food technical and scientific expertise)
  • Taking on managerial responsibilities
  • Knowing how to set up launching, monitoring and development strategies for new agri-food products 

Strong Points

  • Developed as a partnership between two Grandes Ecoles: UniLaSalle (Agri-food Engineering School) and EM Normandie
  • Offers a dual-skills: managerial and scientific  
  • Study path suitable for both managers and engineers
  • Course content developed from real case studies (AUCHAN, MARS, ISIGNY STE MÈRE, ROYAL CANIN, CADBURY...)
  • Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector
  • A manageable size cohort with personalised monitoring

Programme

The programme takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.
The programme team values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

Course

Soft skills and additional knowledge

  • Team management
  • Career Path Scheme
  • Peer evaluation
  • Agri-food product marketing and processes

New food behaviours: challenges and analyses

  • Consumption and sustainable development
  • New trends in food consumption
  • Quantitative data analysis
  • Sensory analysis
  • Consumer panels

Online/offline communication strategy

  • Integrated marketing communication
  • Crisis communication
  • Digital communication
  • Video/web design

Agri-food product marketing and sales

  • Marketing strategy
  • Markstrat (business simulation)
  • The product manager’s tools
  • Category management
  • Agri-food product distribution and merchandising
  • Big data and agri-food marketing
  • Customer relationship management

Agri-food innovation techniques

  • Food transformation and preparation processes
  • Creativity and design thinking
  • Innovation management

Mark’eating" projects

  • Project management
  • Cost analysis for food project
  • Quality and risk management in the agri-food sector
  • Mark’eating Conference
  • Entrepreneurial projects

Professional Experience

  • In-company challenge
  • Consulting projects with business
  • Professional thesis

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

Please use the on-line application procedure

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The application deadline for the 2020-2021 admission session is 15 March 2020.

In parallel with their EM Normandie application file, international candidates must also complete the Campus France application file in order to facilitate the visa obtention.

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Career Prospects

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees for 2020-2021

  • MS Marketing, Communication and Agrifood Engineering : €12,500
  • €50 charged to candidates offered admission
  • As from September 2018, you will pay a €91 contribution to CEVC  (Contribution Vie Etudiante et de Campus) by connecting to https://cvec.etudiant.gouv.fr/
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

Contact
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Juliette Montuelle
Juliette
Montuelle

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