MS Marketing, communication et ingénierie des produits agroalimentaires

MS Marketing, Communication and Agrifood Engineering

Develop a dual skillset in Management and Science, support the transformation of the Agri-food Industry
3rd in the Eduniveral Ranking
Rouen

Language(s)

International
Open to international candidates
Last updated on 19/11/2020

Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé

Presentation

ms marketing communication et ingénierie des produits agroalimentaires

This MS Marketing, Communication and Agrifood Engineering programme has been designed for and with agri-food industry organisations. Based on field learning pedagogy, the aim is to give future executives in this field dual skills, in Marketing and Techniques, which are essential to meet the challenges of the Agri-food business, and to train decision makers for tomorrow who will be inspired, engaged, socially minded and innovative

With more than 170 billion euros in annual revenues, the Food Industry is a major player in France, Europe, in the Middle East and throughout the world. Normandy, a historically agricultural region and agri-food industry is a land of exceptional hospitality for cooperatives, SMEs and agri food business mutlinationals. Based on a field pedagogy, this Specialised Master provides future executives of the agri-food sector with dual Marketing and Scientific competence, which is essential to respond to this industry’s issues, and trains tomorrow’s decision-makers in an inspired, involved, social, and innovative way.

Tarek ABID
Academic Director
Assistant Professor in Management and Marketing Service

MS Marketing, communication et ingénierie des produits agroalimentaires

Learning Objectives

  • Acquisition of multidisciplinary skills (management, marketing, communication, agri-food technical and scientific expertise)
  • Taking on managerial responsibilities
  • Knowing how to set up launching, monitoring and development strategies for new agri-food products 

Strong Points

  • Developed as a partnership between two Grandes Ecoles: UniLaSalle (Agri-food Engineering School) and EM Normandie
  • Offers a dual-skills: managerial and scientific  
  • Study path suitable for both managers and engineers
  • Course content developed from real case studies (Auchan, Mars, Isigny Ste Mère, Royal Canin, Cadbury...)
  • Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector
  • A manageable size cohort with personalised monitoring

 

Discover other MS, MSc and postgraduate programmes

International candidates: contact us!

Pauline Giaime
International Admission Manager
China and North Asia
pgiaime@em-normandie.fr
WeChat : PaulineGiaime

Juliette Montuelle
International Admission Manager
Europe
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
Twitter

Boss Puthyampurath
International Admission Manager
India
bputhyampurath@em-normandie.fr

Natalia Jaime
International Admission Manager
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
njaime@em-normandie.fr

Clarisse Issa
International Admission Manager
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
Linkedin

Adèle Pruvost
International Admission Manager
Eastern Europe, Central Asia and South Asia
+33 (0)6 65 76 91 43
apruvost@em-normandie.fr

Programme

The programme takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.


The programme of the MS Marketing, Communication and Agrifood Engineering values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

MS Marketing and engineering agrifood business
Programme
Semester 1
  • Fundamentals of an Agri-Food Manager
  • Consumer Trends
  • Study of Eating Behaviours
  • 360° Communication Strategy
  • Marketing of Agri-Food Products
  • Company Challenge
Semester 2
  • Agri-Food Project Management
  • Marketing Strategy and International Marketing
  • In-company Missions and Projects
  • Thesis
  • Internship

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

International candidates: contact us!

Pauline Giaime
International Admission Manager
China and North Asia
pgiaime@em-normandie.fr
WeChat : PaulineGiaime

Juliette Montuelle
International Admission Manager
Europe
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
Twitter

Boss Puthyampurath
International Admission Manager
India
bputhyampurath@em-normandie.fr

Natalia Jaime
International Admission Manager
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
njaime@em-normandie.fr

Clarisse Issa
International Admission Manager
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
Linkedin

Adèle Pruvost
International Admission Manager
Eastern Europe, Central Asia and South Asia
+33 (0)6 65 76 91 43
apruvost@em-normandie.fr

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

If you wish to apply for this programme taught in French, please use the on-line application procedure.

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Contact: inclusion@em‑normandie.fr

International candidates: contact us!

Pauline Giaime
International Admission Manager
China and North Asia
pgiaime@em-normandie.fr
WeChat : PaulineGiaime

Juliette Montuelle
International Admission Manager
Europe
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
Twitter

Boss Puthyampurath
International Admission Manager
India
bputhyampurath@em-normandie.fr

Natalia Jaime
International Admission Manager
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
njaime@em-normandie.fr

Clarisse Issa
International Admission Manager
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
Linkedin

Adèle Pruvost
International Admission Manager
Eastern Europe, Central Asia and South Asia
+33 (0)6 65 76 91 43
apruvost@em-normandie.fr

General information about the employment market

With factories of the future, Marketing 4.0, Innovation Management, new food practices, proactive consumers, etc. the Agri-food Industry is experiencing a real revolution. Executive recruitment has reached record levels in the sector, with 4,450 recruited in 2018 (a 28% increase compared to 2017). Numbers are also expected to rise in 2020.

Career Prospects

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

Graduate employment data based on 2019 employability survey

  • 94% net employment rate
  • 80% in executive employment
  • 70% on permanent contracts
  • 67% of graduates found a job before graduation, 78% within 2 months.
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €35K

Examples of companies where our graduates work

ms agro / logos entreprises

 

International candidates: contact us!

Pauline Giaime
International Admission Manager
China and North Asia
pgiaime@em-normandie.fr
WeChat : PaulineGiaime

Juliette Montuelle
International Admission Manager
Europe
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
Twitter

Boss Puthyampurath
International Admission Manager
India
bputhyampurath@em-normandie.fr

Natalia Jaime
International Admission Manager
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
njaime@em-normandie.fr

Clarisse Issa
International Admission Manager
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
Linkedin

Adèle Pruvost
International Admission Manager
Eastern Europe, Central Asia and South Asia
+33 (0)6 65 76 91 43
apruvost@em-normandie.fr

Tuition Fees for 2020-2021

  • MS Marketing, Communication and Agrifood Engineering : €12,500
  • €50 charged to candidates in order to study their profile
  • As from September 2020, you will pay a €92 contribution to CVEC  (Contribution Vie Etudiante et de Campus) by connecting to https://cvec.etudiant.gouv.fr/
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

International candidates: contact us!

Pauline Giaime
International Admission Manager
China and North Asia
pgiaime@em-normandie.fr
WeChat : PaulineGiaime

Juliette Montuelle
International Admission Manager
Europe
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
Twitter

Boss Puthyampurath
International Admission Manager
India
bputhyampurath@em-normandie.fr

Natalia Jaime
International Admission Manager
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
njaime@em-normandie.fr

Clarisse Issa
International Admission Manager
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
Linkedin

Adèle Pruvost
International Admission Manager
Eastern Europe, Central Asia and South Asia
+33 (0)6 65 76 91 43
apruvost@em-normandie.fr

MS Marketing, Communication and Agrifood Engineering
Get the brochure

Search for a study programme

Testimonies
Vignette
Marion
Henrio
Christian Dior Perfume Digital in store Project Manager
Master in Management

Marion Henrio joined the EM Normandy through the Passerelle competition. The reception team, year of break, internship and BDE: discover her testimony.

Vignette
Amine
Bahr
Head of Logistics Department at Decathlon
Master in Management

After a DUT in Marketing Techniques in Caen, Amine Bahr joined EM Normandy via the Passerelle competition. Discover his testimony.