MSc Artificial Intelligence for Marketing Strategy
Accredited by the French Conference des Grandes Ecoles.
This Master of Science is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
The MSc Artificial Intelligence for Marketing Strategy combines teaching in marketing basics with technical knowledge. Students gain expertise in marketing-applied Artificial Intelligence, which they can use to significantly improve business performance.
The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS), which is accredited by the Conference of Grandes Ecoles (CGE), is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.
Director of International Programmes,EPITA
The MSc® Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.
Selection based on application and individual interview.
The programme is open to students who hold one of the following degrees, or are undergoing the validation process for these degrees:
By way of derogation from the above, the admissions panel may consider exceptional applications which do not meet the above criteria, if the applicant can demonstrate other attributes such as academic excellence, non-profit projects, international experience or internships.
No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 800, IELTS 6, TOEFL 80.
We limit the number of places on our programme to ensure that our students benefit from the best possible learning conditions. Available places are reviewed during each admissions process. Admissions are closed as soon as the class is full.
Most of our programmes have reached their maximum enrolment and can no longer accommodate new students. To find out about application opportunities, please contact our team as soon as possible.
EM Normandie is accessible to people with disabilities, and will adapt arrangements for new students according to the specific circumstances.
Do you have a disability?
Students have a number of options to fund their studies:
Search for a study programme
A graduate of EM Normandy in 1997, Salime Nassur is now marketing director at Google. Discover his testimony.
After a Master's degree at EM Normandie, Virginie continued her studies in Sweden and then in Germany. Today, as head of several departments based in several countries at Vodafone, international [...]
Open day, worshops, workshops and trainings, etc.