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Accredited by the French Conference des Grandes Ecoles.
This Master of Science is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.
The MSc Artificial Intelligence for Marketing Strategy combines teaching in marketing basics with technical knowledge. Students gain expertise in marketing-applied Artificial Intelligence, which they can use to significantly improve business performance.
The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS), which is accredited by the Conference of Grandes Ecoles (CGE), is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.
Rabih HADDAD
Academic Director
Director of International Programmes,EPITA
This program is designed for the leaders of hyper-performing organizations. It unifies the science and practice on leveraging the power of acritical intelligence in achieving superior marketing results. The most successful future managers will master the technological advancements to transform the way we do business and deliver value across the world. Remember, this era will be dominated by those who excel in human-technology interaction. So, welcome to enjoy this journey of becoming the masters of Artificial Intelligence for Marketing Strategy.
Agnis STIBE 
Academic Director
Professor of Transformation, EM Normandie
The MSc® Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application and individual interview.
Apply online from the EPITA website.
The programme is open to:
No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
EM Normandie is accessible to people with disabilities, and will adapt arrangements for new students according to the specific circumstances.
Do you have a disability?
Contact: pole.diversite@em‑normandie.fr
Students have a number of options to fund their studies:
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